AI Sports

Case Studies: Data in Practice

How clubs, leagues and broadcasters use data and AI in practice — documented examples, with sources for every claim.

This section looks at documented examples of data and AI in real football: recruitment, injury prevention, tactics and broadcasting.

We only describe what has been published by the organisations involved or reported by reliable sources, and we link to every one.

Articles on this topic

Elo rating calculatorTwo ratings in, expected score and rating changes out — the maths behind many football models.